EE Rebrand

Seamless Nationwide Implementation

When a leading telecommunications company merged T-Mobile and Orange into the unified EE brand, they required expert signage and graphics to ensure a seamless transition across 667 stores—within just 5 days. Working closely with brand consultants, our team developed a modular signage system, designed for scalability and flexibility to adapt to various store layouts. We created prototypes and tested them with store managers to refine the design for maximum impact and clarity. With confidentiality paramount, the project involved secure communications and specialised installation teams, all coordinated to ensure flawless execution. Our meticulous planning ensured timely production, delivery, and installation across the UK. The result was a unified brand identity that transformed customer experiences nationwide and reinforced EE’s position as a leader in telecommunications.

The Challenge

The rebranding project required the transformation of 667 stores across the UK, all within a rapid timeframe of just five days. This included designing and installing a comprehensive signage and graphics system that reflected the EE brand’s new identity while ensuring confidentiality and smooth execution nationwide.

Our Approach

Confidential Collaboration

Confidentiality was at the heart of this project. We worked closely with brand consultants, using secure communication channels to ensure all rebranding strategies were shared strictly on a need-to-know basis. The team’s meticulous approach involved non-disclosure agreements and compartmentalised project planning, ensuring that the client’s strategic vision remained confidential throughout.

Creative Concept Development

We collaborated with brand consultants to capture the essence of the new EE brand, combining elements from T-Mobile and Orange into a modern and cohesive visual identity. Our creative experts, together with look and feel consultants, worked to design prototypes that maintained EE’s core messaging while delivering a fresh, unified aesthetic.

Modular Signage & Graphics System

A versatile and scalable signage system was developed to adapt to various store sizes and layouts. This modular design allowed flexibility, enabling us to tailor installations for flagship stores and smaller outlets alike, ensuring consistency across all retail environments.

Prototyping, Testing & Logistics

Rigorous testing in a controlled environment allowed us to perfect the design’s visibility and impact. Store managers and staff provided invaluable feedback, ensuring that the final design was practical, clear, and customer-friendly. Alongside this, detailed production and logistics planning enabled us to streamline the manufacturing and delivery process, ensuring all 667 stores received materials on time.

Nationwide Implementation

Over five days, specialised teams implemented the new signage and graphics across the UK, ensuring uniformity and quality in every store. Our real-time monitoring system ensured that any challenges were swiftly addressed, and adjustments were made as necessary for a flawless execution.

The successful launch of the EE rebranding project within the stringent time and confidentiality constraints underscored our expertise in creative solutions and seamless execution. The project not only solidified EE’s position as a telecommunications leader but also created a unified customer experience across its entire retail network. The modular signage system proved adaptable for future changes, offering flexibility in an ever-evolving retail landscape.

This project highlights our creativity, professionalism, and dedication to transforming brand visions into tangible, impactful realities. We deliver expert solutions that meet complex challenges with precision and innovation.

Our Work